Free download and read ebooks online Selling The Dream by Guy Kawasaki full book PDF ePUB Audiobook. Download a free ebooks and kindle audiobook Selling The Dream with ISBN id 9780887306006 full page with book summary. Guy Kawasaki book PDF ePUB of Selling The Dream published by Harper Collins in 1992-08-03. Selling the Dream released with category Business & Economics with total 352 pages.
📖 Selling The Dream by Guy Kawasaki free pdf book
Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are. Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan. Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again.
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“It's not true that I had nothing on. I had the radio on.” ― Marilyn Monroe
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