Free download and read ebooks online Spreadable Media - Creating Value And Meaning In A Networked Culture by Henry Jenkins, Sam Ford, Joshua Green full book PDF ePUB Audiobook. Download a free ebooks and kindle audiobook Spreadable Media - Creating Value And Meaning In A Networked Culture with ISBN id 9780814743508 full page with book summary. Henry Jenkins book PDF ePUB of Spreadable Media - Creating Value And Meaning In A Networked Culture published by NYU Press in 2013-01-21. Spreadable Media released with category Law with total 352 pages.
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Spreadable Media maps fundamental changes taking place in our contemporary media environment, a space where corporations no longer tightly control media distribution and many of us are directly involved in the circulation of content. It contrasts âstickinessââaggregating attention in centralized placesâwith âspreadabilityââdispersing content widely through both formal and informal networks,some approved, many unauthorized. Stickiness has been the measure of success in the broadcast era (and has been carried over to the online world), but âspreadabilityâ describes the ways content travels through social media. Following up on the hugely influential Convergence Culture: Where Old and New Media Collide, this book challenges some of the prevailing metaphors and frameworks used to describe contemporary media, from biological metaphors like âmemesâ and âviralâ to the concept of âWeb 2.0â and the popular notion of âinfluencers.â Spreadable Media examines the nature of audience engagement,the environment of participation, the way appraisal creates value,and the transnational flows at the heart of these phenomena. It delineates the elements that make content more spreadable and highlights emerging media business models built for a world of participatory circulation. The book also explores the internal tensions companies face as they adapt to the new communication reality and argues for the need to shift from âhearingâ to âlisteningâ in corporate culture. Drawing on examples from film, music, games, comics, television,transmedia storytelling, advertising, and public relations industries,among othersâfrom both the U.S. and around the worldâthe authors illustrate the contours of our current media environment.They highlight the vexing questions content creators must tackle and the responsibilities we all face as citizens in a world where many of us regularly circulate media content. Written for any and all of us who actively create and share media content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life.
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âIt's not true that I had nothing on. I had the radio on.â â Marilyn Monroe
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