Free download and read ebooks online This Business Of Music Marketing & Promotion by Tad Lathrop full book PDF ePUB Audiobook. Download a free ebooks and kindle audiobook This Business Of Music Marketing & Promotion with ISBN id 9780823077298 full page with book summary. Tad Lathrop book PDF ePUB of This Business Of Music Marketing & Promotion published by in 2003. This Business of Music Marketing & Promotion released with category Business & Economics with total 308 pages.
📖 This Business Of Music Marketing & Promotion by Tad Lathrop download book pdf epub
The maxim in the music industry has always been “You can’t make it on talent alone,” and withThis Business of Music Marketing & Promotion, you don’t have to. In language that is simple and direct, author Tad Lathrop details promotional skills, publicity plans, royalty guidelines, and more, all supported by real-life examples. He shows how the Web and other technological developments have revolutionized not only how music is made, but how it is marketed and promoted. The old rules still apply—create a marketing plan, know your copyrights, be familiar with the laws of commerce—but there are a host of new ones as well, along with new strategies on how to give your recording the exposure it deserves. This streamlined, reorganized, and updated edition features an all-new chapter (“Twenty-Five Profile-Building Ideas to Use Right Now”), which will help readers get a running start in the recording business. They’ll also find completely updated material about Internet sales and promotion techniques, the latest information available on integrated marketing and e-marketing strategies, and brand-new listings of information resources. • New edition focuses on the full integration of online sales and promotion into the standard music marketing mix • Expanded coverage of new Internet marketing techniques and opportunities • First edition sold over 30,000 copies
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